Showing 17 sessions about Advertising and Branding
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Creative Economy to
by Chris Arnold on Monday 21st May
Brief the average young creative and the first place they run to is the Mac to seek inspiration. Far from using their own imagination they seek ideas in others. Is ...
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How to get free publicity for your business in the media to
by Mary Murtagh on Monday 28th May
Award-winning journalist Mary Murtagh will be sharing her expertise as a media insider in her 'How to get free publicity for your business in the media' mini-workshop. Mary travels all ...
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Digital Marketing: The art of tapping into human behaviour to
by Andy Hewitt on Wednesday 30th May
In this session, Andy Hewitt will discuss the power of understanding human behaviour placing it at the heart of a marketing strategy. By identifying how and what influences individuals in ...
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Ad Crafting Updated to
by Isabelle Quevilly on Wednesday 30th May
What if the days of "integrated" advertising were over? People have shown they can get together to share news and data about what they love. Lok at LOST and Lostpedia, ...
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Newness, otherness and snake oil: locating the return on investment from social media. to
by Anthony Tattum on Wednesday 30th May
ROI from social media that locates social media in an existing paradigm of marketing communication metrics, and not in the realms of otherness. We feel this work is of the ...
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The Curator Generation: Driving Brand Engagement with Tumblr, Pinterest and Instagram to
by Hassan Mirza on Wednesday 30th May
2012 has ushered in a new era of visualised social media. Social platforms Tumblr, Pinterest and Instagram connect users with shared visual identities, illustrating that people are always seeking creative, ...
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Blacker Hat Facebook Analysis to
by Mat Morrison on Wednesday 30th May
The Facebook Insights is a horribly limited data environment. Learn how to query the Insights API to get proper data, and how to spider your Pages to get the information ...
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TOTAL DIGITAL 2.0 to
by Paul Mallet on Wednesday 30th May
A session for senior marketers who are responsible for planning & managing multiplatform digital communications. Following from our sell-out session at Digital Shoreditch in 2011, we'll be revisiting our TOTAL ...
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Social media, apps & cookies: building brand trust with digital privacy to
by Lindsey Greig, Simon McDougall on Wednesday 30th May
Join Lindsey Greig, DataGuidance and Simon McDougall, Promontory, whilst they discuss brand protection, data risk management and how to build trust with your consumers. Questions answered : Who cares about ...
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Table Top: Startups & Branding - Where's the Meat? to
by James Bridgman on Wednesday 30th May
Looking at branding from a startup/small business perspective: most startups 'tack on' their branding in the form of a visual identity & logo at the end of the process, where ...
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Table Top: Web Analytics: A Clearer Path to Online Success to
by Stephen Morgan on Wednesday 30th May
Most organisations have have web analytics systems, but not many of them are actually using their data to inform improvements, deliver targeted content and increase conversions. This session will give ...
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Is there a terminal velocity for youth and digital to
by Omaid Hiwaizi on Wednesday 30th May
It's given that youth are hugely engaged in digital media and are the most adept at making the most of platforms and how to the systems - ranging from maximising ...
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The Brand Graph: Dynamic audience mapping through social media data to
by Francesco D'Orazio on Wednesday 30th May
Brands have learnt to engage with consumers online and have now built audiences in social media. But most current social media research doesn't allow brands to understand precisely who they ...
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The art of strategy: designing better, more value creating customer experiences to
by Alex Barclay on Wednesday 30th May
A discussion of how we can use design and serious play principles to innovate on our business processes and customer engagement models Questions answered : How can design process help ...
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Back To the Good Old Tangible World to
by Riccardo Giraldi on Thursday 31st May
It’s time to move away from the safe margins of our screens and experience the sensations of the good old tangible real world. As the boundaries between the real world ...
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The lesson of jam sandwiches for service developers and marketeers to
by Colin Strong on Friday 1st June
Behavioural economics has a lot to say about service design - what are the different aspects of the sometimes irrational way in which consumers interact with the world influence the ...
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Virtual identities - The future of digital branding to
by Clifford Boobyer on Friday 1st June
With more and more business moving online - What opportunities exist for branding and creating consistent and memorable online experiences. Questions answered : How to brand and position digital businesses ...
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- Monday 21st 1 [Inspire]
- Tuesday 22nd 0 [Innovate]
- Wednesday 23rd 0 [Career]
- Thursday 24th 0 [Capital]
- Friday 25th 0 [Identity]
- Saturday 26th 0 [Game Jam]
- Sunday 27th 0 [Jam & Hack]
- Monday 28th 1 [Growth]
- Tuesday 29th 0 [Next]
- Wednesday 30th 12 [Brands]
- Thursday 31st 1 [Play]
- Friday 1st 2 [Summit]
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