Showing 17 sessions about Advertising and Branding

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  1. Creative Economy to

    on Monday 21st May

    Brief the average young creative and the first place they run to is the Mac to seek inspiration. Far from using their own imagination they seek ideas in others. Is ...

    At Digital Shoreditch Big Top (map)

  2. How to get free publicity for your business in the media to

    on Monday 28th May

    Award-winning journalist Mary Murtagh will be sharing her expertise as a media insider in her 'How to get free publicity for your business in the media' mini-workshop. Mary travels all ...

    At Digital Shoreditch Big Top (map)

  3. Digital Marketing: The art of tapping into human behaviour to

    on Wednesday 30th May

    In this session, Andy Hewitt will discuss the power of understanding human behaviour placing it at the heart of a marketing strategy. By identifying how and what influences individuals in ...

    At Digital Shoreditch Big Top (map)

  4. Ad Crafting Updated to

    on Wednesday 30th May

    What if the days of "integrated" advertising were over? People have shown they can get together to share news and data about what they love. Lok at LOST and Lostpedia, ...

    At Digital Shoreditch Big Top (map)

  5. Newness, otherness and snake oil: locating the return on investment from social media. to

    on Wednesday 30th May

    ROI from social media that locates social media in an existing paradigm of marketing communication metrics, and not in the realms of otherness. We feel this work is of the ...

    At Digital Shoreditch Big Top (map)

  6. The Curator Generation: Driving Brand Engagement with Tumblr, Pinterest and Instagram to

    on Wednesday 30th May

    2012 has ushered in a new era of visualised social media. Social platforms Tumblr, Pinterest and Instagram connect users with shared visual identities, illustrating that people are always seeking creative, ...

    At Digital Shoreditch Big Top (map)

  7. Blacker Hat Facebook Analysis to

    on Wednesday 30th May

    The Facebook Insights is a horribly limited data environment. Learn how to query the Insights API to get proper data, and how to spider your Pages to get the information ...

    At Digital Shoreditch Big Top (map)

  8. TOTAL DIGITAL 2.0 to

    on Wednesday 30th May

    A session for senior marketers who are responsible for planning & managing multiplatform digital communications. Following from our sell-out session at Digital Shoreditch in 2011, we'll be revisiting our TOTAL ...

    At Digital Shoreditch Big Top (map)

  9. Social media, apps & cookies: building brand trust with digital privacy to

    on Wednesday 30th May

    Join Lindsey Greig, DataGuidance and Simon McDougall, Promontory, whilst they discuss brand protection, data risk management and how to build trust with your consumers. Questions answered : Who cares about ...

    At Digital Shoreditch Big Top (map)

  10. Table Top: Startups & Branding - Where's the Meat? to

    on Wednesday 30th May

    Looking at branding from a startup/small business perspective: most startups 'tack on' their branding in the form of a visual identity & logo at the end of the process, where ...

    At Digital Shoreditch Big Top (map)

  11. Table Top: Web Analytics: A Clearer Path to Online Success to

    on Wednesday 30th May

    Most organisations have have web analytics systems, but not many of them are actually using their data to inform improvements, deliver targeted content and increase conversions. This session will give ...

    At Digital Shoreditch Big Top (map)

  12. Is there a terminal velocity for youth and digital to

    on Wednesday 30th May

    It's given that youth are hugely engaged in digital media and are the most adept at making the most of platforms and how to the systems - ranging from maximising ...

    At Digital Shoreditch Big Top (map)

  13. The Brand Graph: Dynamic audience mapping through social media data to

    on Wednesday 30th May

    Brands have learnt to engage with consumers online and have now built audiences in social media. But most current social media research doesn't allow brands to understand precisely who they ...

    At Digital Shoreditch Big Top (map)

  14. The art of strategy: designing better, more value creating customer experiences to

    on Wednesday 30th May

    A discussion of how we can use design and serious play principles to innovate on our business processes and customer engagement models Questions answered : How can design process help ...

    At Digital Shoreditch Big Top (map)

  15. Back To the Good Old Tangible World to

    on Thursday 31st May

    It’s time to move away from the safe margins of our screens and experience the sensations of the good old tangible real world. As the boundaries between the real world ...

    At Digital Shoreditch Big Top (map)

  16. The lesson of jam sandwiches for service developers and marketeers to

    on Friday 1st June

    Behavioural economics has a lot to say about service design - what are the different aspects of the sometimes irrational way in which consumers interact with the world influence the ...

    At Digital Shoreditch Big Top (map)

  17. Virtual identities - The future of digital branding to

    on Friday 1st June

    With more and more business moving online - What opportunities exist for branding and creating consistent and memorable online experiences. Questions answered : How to brand and position digital businesses ...

    At Digital Shoreditch Big Top (map)

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